Privacy Policy
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Last Updated: May 3, 2025
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At Endurance LAB ("we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, share, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and the Data Protection Acts 1988-2018.
Please take a moment to read this Privacy Policy carefully to understand our practices regarding your personal data. By using our website, purchasing our products, participating in our training sessions, or using any of our services, you consent to the data practices described in this policy.
Contents
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1. Who We Are
2. Information We Collect
3. How We Collect Your Information
4. How We Use Your Information
5. Legal Basis for Processing
6. Sharing Your Information
7. Data Security
8. Data Retention
9. Your Data Protection Rights
10. Cookies and Similar Technologies
11. Children's Privacy
12. International Data Transfers
13. Changes to This Privacy Policy
14. Contact Us
1. Who We Are
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Endurance LAB is a premier triathlon coaching and endurance sports equipment provider based in Dún Laoghaire, Dublin, Ireland. We offer expert coaching, premium training camps, and high-quality endurance products designed to help athletes reach their peak performance.
For the purposes of data protection legislation, Endurance LAB is the data controller of your personal information.
Visit our About page to learn more about our mission and vision.
2. Information We Collect
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We collect and process the following categories of personal information:
2.1 Identity and Contact Information
- Name and title
- Date of birth and gender
- Email address and telephone numbers
- Postal address
- Emergency contact details
2.2 Athletic Information
- Athletic performance data and history
- Training records and progress
- Competition results
- Physiological testing data (e.g., VO2max, lactate threshold)
- Fitness assessments and goals
2.3 Technical Data
- Internet protocol (IP) address
- Browser type and version
- Device information
- Time zone setting and location
- Operating system and platform
- Login information and browsing history on our website
2.4 Transaction Data
- Purchase history
- Payment information
- Billing address
- Membership details
2.5 Marketing and Communications Data
- Preferences for receiving marketing from us
- Communication preferences
- Survey responses and feedback
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2.6 Special Categories of Personal Data
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We may collect certain special categories of personal data, including:
- Health and medical information relevant to your training and participation in our programs
- Dietary requirements
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We only collect this information with your explicit consent and only where necessary to provide you with appropriate coaching services or to ensure your safety during training and events.
Learn more about the services we offer that may require collection of your personal data.
3. How We Collect Your Information
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We collect personal information through various channels, including:
3.1 Direct Interactions
- When you create an account on our website
- When you purchase products or services
- When you enroll in coaching programs or training camps
- When you complete forms, surveys, or questionnaires
- When you correspond with us via email, phone, or in person
- When you participate in our events or competitions
3.2 Automated Technologies
- Through cookies and similar tracking technologies when you visit our website
- Through analytics providers and search engines
- Through our website and mobile applications
3.3 Third Parties
- Event organizers and race timing services
- Training platforms and fitness applications you connect to our services
- Payment processors and financial institutions
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Browse our shop to see the kinds of products and services we offer that may require your personal information.
4. How We Use Your Information
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We use your personal information for the following purposes:
4.1 Providing Our Services
- To fulfill your orders and process transactions
- To deliver coaching services and training programs
- To manage your account and membership
- To organize events and training camps
- To provide technical support and customer service
4.2 Communication
- To respond to your inquiries and requests
- To provide important updates about our services
- To send training plans, feedback, and progress reports
- To notify you about changes to our terms or privacy policy
4.3 Marketing and Promotion
- To send you marketing communications about our products and services
- To inform you about special offers, events, and promotions
- To deliver personalized content and recommendations
4.4 Business Operations
- To improve our website, products, and services
- To conduct market research and analysis
- To detect and prevent fraud
- To maintain the security of our systems and data
- To comply with legal obligations
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Check our upcoming events to see how we use information to organize and manage our training camps and competitions.
5. Legal Basis for Processing
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We process your personal information based on one or more of the following legal grounds:
5.1 Contractual Necessity
Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
5.2 Legitimate Interests
Processing is necessary for our legitimate interests or the legitimate interests of a third party, provided these interests are not overridden by your rights and freedoms.
5.3 Legal Obligation
Processing is necessary for compliance with our legal obligations.
5.4 Consent
You have given clear consent for us to process your personal data for a specific purpose.
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5.5 Vital Interests
Processing is necessary to protect someone's life or wellbeing (primarily applies to health information we may collect in case of emergencies during training or events).
Read our Terms and Conditions to understand the contractual basis for our processing activities.
6. Sharing Your Information
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We may share your personal information with the following categories of third parties:
6.1 Service Providers
- Payment processors and financial institutions
- IT and cloud service providers
- Email and communication platforms
- Marketing and analytics providers
- Shipping and logistics companies
6.2 Professional Advisers
- Lawyers, accountants, auditors, and insurers
6.3 Authorities and Third Parties
- Regulatory authorities and government bodies
- Tax authorities
- Law enforcement agencies
- Event organizers and sports governing bodies
6.4 Business Partners
- Product suppliers and manufacturers
- Training venues and facilities
- Coaching partners and specialists
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Visit our Partners page to learn more about the trusted companies we work with.
7. Data Security
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We have implemented appropriate security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include:
- Encryption of sensitive data
- Secure password policies
- Regular security assessments
- Access controls and authentication procedures
- Staff training on data protection
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Learn about our contact information to report any security concerns.
8. Data Retention
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We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider:
- The amount, nature, and sensitivity of the personal data
- The potential risk of harm from unauthorized use or disclosure
- The purposes for which we process your personal data
- Whether we can achieve those purposes through other means
- The applicable legal requirements
In general, we keep basic customer information (name, contact details, transaction history) for at least six years after you cease being a customer for tax and legal purposes.
For training and coaching data, we typically retain this information for up to three years after the end of your coaching relationship with us to allow for long-term performance tracking and analysis.
When your personal data is no longer required, we will securely delete or anonymize it.
9. Your Data Protection Rights
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Under the GDPR and Irish data protection laws, you have certain rights regarding your personal information:
9.1 Right to Access
You have the right to request copies of your personal information. We may charge a small fee for this service if the request is manifestly unfounded or excessive.
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9.2 Right to Rectification
You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
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9.3 Right to Erasure
You have the right to request that we erase your personal information, under certain conditions.
9.4 Right to Restrict Processing
You have the right to request that we restrict the processing of your personal information, under certain conditions.
9.5 Right to Object
You have the right to object to our processing of your personal information, under certain conditions.
9.6 Right to Data Portability
You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
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To exercise any of these rights, please contact us using the details provided in the "Contact Us" section. We will respond to all legitimate requests within one month. Occasionally, it may take us longer if your request is particularly complex or if you have made a number of requests, but we will keep you informed.
You also have the right to make a complaint at any time to the Data Protection Commission (DPC), the Irish supervisory authority for data protection issues (www.dataprotection.ie).
Update your account settings to manage your preferences and exercise some of your rights directly.
10. Cookies and Similar Technologies
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Our website uses cookies and similar tracking technologies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
We use the following types of cookies:
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10.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be switched off in our systems.
10.2 Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
10.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization.
10.4 Targeting Cookies
These cookies may be set through our site by our advertising partners to build a profile of your interests and show you relevant ads on other sites.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
For more information about the cookies we use, please see our Cookie Policy.
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11. Children's Privacy
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Our services are not intended for children under 16 years of age without parental consent. We do not knowingly collect personal information from children under 16 without verification of parental consent.
If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us, and we will take steps to delete such information from our systems.
For our junior training programs, we require explicit parental consent before collecting any personal information from participants under 16 years of age.
Learn more about our junior programs and how we protect children's data.
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12. International Data Transfers
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We operate primarily in Ireland, but some of our service providers may be based outside the European Economic Area (EEA), which means your personal data may be transferred outside the EEA.
Whenever we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as:
- Using specific contracts approved by the European Commission that give personal data the same protection it has in Europe (Standard Contractual Clauses)
- Transferring data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission
- Where we use providers based in the US, we may transfer data to them if they participate in the EU-US Data Privacy Framework
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
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13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When
we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.
We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.
You can see when this Privacy Policy was last updated by checking the "Last Updated" date at the top of this page.
14. Contact Us
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If you have any questions about this Privacy Policy or our data practices, please contact us:
- By email: privacy@endurancelab.ie
- By phone: +353 896051631
- By post: Endurance LAB, 6 Ashgrove Kill Avenue, Dún Laoghaire, A96VX46 Dublin, Ireland
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If you have unresolved concerns, you have the right to complain to the Data Protection Commission (DPC). More information can be found at www.dataprotection.ie.
Visit our Contact page for more ways to reach us.
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Related Information
- Terms and Conditions
- Cookie Policy
- Shop
- Our Services
- About Us
- Our Partners
- Frequently Asked Questions